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Climb the Green Ladder: Make Your Company and Career More Sustainable Hardcover - 2010

Name: Climb the Green Ladder: Make Your Company and Career More Sustainable
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Author: Shari Aaron
ISBN: 9780470748015

by Amy V. Fetzer; Shari Aaron

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From the jacket flap

Time to climb!

The twin challenges of climate change and economic instability mean that businesses, and people, must adapt to survive.

Whatever your level or industry, and whether you'd like to transform your entire company or just get your colleagues recycling, Climb the Green Ladder provides you with the tools and motivation to move your company (and career) towards a more successful, more sustainable future. The book:

Identifies the key themes that underpin successful sustainability strategies
Includes real-life case studies from people who've effectively changed their workplaces from within
Gives you a comprehensive tool-kit for action

Read how Kristen Thomas' idea to replace disposable dishes started a tidal wave that greened her company and won new business!

Learn how Coral Rose was instrumental in persuading Wal-Mart to introduce organic clothing!

Find out how Martin Blake helped show Royal Mail how to save 20 million a year and wipe up to 100,000 tonnes off its carbon footprint!

Includes a detailed directory of 75+ resources to help you bring real change to your workplace.

Authors Amy V. Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn't. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists to uncover the secrets of their success.

Details

Title Climb the Green Ladder: Make Your Company and Career More Sustainable
Author Amy V. Fetzer; Shari Aaron
Binding Hardcover
Edition 1st
Pages 288
Volumes 1
Language ENG
Publisher Wiley, Somerset, New Jersey, U.S.A.
Date 2010-01
Illustrated Yes
Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
ISBN 9780470748015 / 047074801X
Weight 1.05 lbs (0.48 kg)
Dimensions 8.5 x 5.7 x 1 in (21.59 x 14.48 x 2.54 cm)
Themes
- Interdisciplinary Studies: Environmental Studies
Library of Congress subjects Sustainable development, Social responsibility of business
Library of Congress Catalog Number 2009039210
Dewey Decimal Code 658.408

Media reviews

Citations

Reference and Research Bk News, 05/01/2010, Page 102

About the author

Amy V. Fetzer is a Journalist, author and consultant, specialising in sustainability. She is passionate about the planet and helping to solve its problems. She is thrilled to have written Climb the Green Ladder to help others who also want to make a difference. Her work focuses on creating engaging communications - from environmental white papers to magazine articles - that inform, entertain and inspire.

Amy studied Sustainable Development at the University of Surrey for a Masters degree. Her clients range from the BBC, Green Futures. The Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com.

Amy lives in London, England, with her husband Will.

Shari Aaron is an innovative, strategic thinker and a thoughtful business leader in sustainability and market research. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translating sustainability into successful business decisions. Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business.

As a former partner at Yankelovich, supervisor of account planning at Ogilvy & Mather and founder of Fresh Marketing, Shari has worked with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross, Uncommon Schools, and UNICEF.

Shari lives in Weston, Connecticut, with her husband Steve and her sons, Jake and Michael.

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Climb the Green Ladder: Make Your Company and Career More Sustainable

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