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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs Paperback - 2007 - 1st Edition

by John a. Davis

From the publisher

Includes bibliographical references and index

Details

  • Title Measuring Marketing: 103 Key Metrics Every Marketer Needs
  • Author John a. Davis
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Singapore
  • Date 2007
  • Illustrated Yes
  • ISBN 9780470821329 / 0470821329
  • Weight 1.85 lbs (0.84 kg)
  • Dimensions 10 x 7.06 x 1.48 in (25.40 x 17.93 x 3.76 cm)
  • Library of Congress subjects Marketing research, Marketing - Evaluation
  • Dewey Decimal Code 658.802

About the author

John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Center for Marketing Excellence.He is the author of Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global tr5aning and consulting company.
John teaches and consults with companies around the world, and is a feature speaker at conferences. he has founded two award winning companies and let marketing teams at Nike, Informix and Transamerica.
He earned his MBA from Columbia University and his BA from Stanford University.

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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs

by Davis, J.

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Measuring Marketing : 103 Key Metrics Every Marketer Needs
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Measuring Marketing : 103 Key Metrics Every Marketer Needs

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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs

by Davis, John a.

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Measuring Marketing : 103 Key Metrics Every Marketer Needs

Measuring Marketing : 103 Key Metrics Every Marketer Needs

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Measuring Marketing : 103 Key Metrics Every Marketer Needs

Measuring Marketing : 103 Key Metrics Every Marketer Needs

by John A. Davis

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  • Paperback
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ISBN 10 / ISBN 13
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Wiley & Sons, Incorporated, John, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Measuring Marketing : 103 Key Metrics Every Marketer Needs

Measuring Marketing : 103 Key Metrics Every Marketer Needs

by John A. Davis

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ISBN 10 / ISBN 13
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Measuring Marketing : 103 Key Metrics Every Marketer Needs
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Measuring Marketing : 103 Key Metrics Every Marketer Needs

by Davis, John A

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ISBN 10 / ISBN 13
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Measuring Marketing : 103 Key Metrics Every Marketer Needs
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Measuring Marketing : 103 Key Metrics Every Marketer Needs

by Davis, John A

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ISBN 10 / ISBN 13
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Measuring Marketing: 103 Key Metrics Every Marketer Needs

by John Davis

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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Stock Photo: Cover May Be Different

Measuring Marketing: 103 Key Metrics Every Marketer Needs

by John Davis

  • Used
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ISBN 10 / ISBN 13
9780470821329 / 0470821329
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