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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Stock Photo: Cover May Be Different

Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success Hardcover - 2005

by John a. Davis

Details

  • Title Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
  • Author John a. Davis
  • Binding Hardcover
  • Edition 1st edition
  • Pages 309
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Somerset, New Jersey, U.S.A.
  • Date September 21, 2005
  • Illustrated Yes
  • ISBN 9780470821626 / 0470821620
  • Weight 1.75 lbs (0.79 kg)
  • Dimensions 10.34 x 7.32 x 1.27 in (26.26 x 18.59 x 3.23 cm)
  • Library of Congress subjects Marketing research, Marketing - Evaluation
  • Library of Congress Catalog Number 2005296778
  • Dewey Decimal Code 658.8

About the author

John Davis is Chairman of Brand New View, a brand strategy firm. He also teaches at Singapore Management University. He has been a featured speaker at numerous conferences around the world and has been interviewed by media in both Asia and the United States for his views on branding and marketing strategy. He has spent more than 20 years in business as both an entrepreneur and marketing executive, having launched two award-winning companies and led marketing teams at Nike, Informix and Transamerica.
He was born in the San Francisco Bay Area, earning his undergraduate degree in Political Science from Stanford University and his MBA from Columbia University.
John, his wife Barbara, their 3 children, Katie, Chris and Bridget, and their dog 'Grinner' live in Singapore.

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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by John Davis

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  • Hardcover
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ISBN 10 / ISBN 13
9780470821626 / 0470821620
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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Stock Photo: Cover May Be Different

Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by Davis, J.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780470821626 / 0470821620
Quantity Available
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Description:
John Wiley & Sons, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:0470821620
Item Price
A$42.28
A$24.53 shipping to USA
Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Stock Photo: Cover May Be Different

Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by Davis, J.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780470821626 / 0470821620
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$43.86
A$24.53 shipping to USA

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Description:
John Wiley & Sons, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780470821626
Item Price
A$43.86
A$24.53 shipping to USA
Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Stock Photo: Cover May Be Different

Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by John Davis

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780470821626 / 0470821620
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$107.79
FREE shipping to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
A$107.79
FREE shipping to USA