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The Brandgym: A Practical Workout for Boosting Brand and Business
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The Brandgym: A Practical Workout for Boosting Brand and Business Hardcover - 2002 - 1st Edition

by David Taylor


First line

Winning teams use 'the brand' as an organizational blueprint for growth that is led from the very top of the company.

Details

  • Title The Brandgym: A Practical Workout for Boosting Brand and Business
  • Author David Taylor
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date December 20, 2002
  • Illustrated Yes
  • ISBN 9780470847107 / 0470847107
  • Weight 1.48 lbs (0.67 kg)
  • Dimensions 9.74 x 7.6 x 0.9 in (24.74 x 19.30 x 2.29 cm)
  • Library of Congress subjects Brand name products, Product management
  • Library of Congress Catalog Number 2002726918
  • Dewey Decimal Code 658.8

About the author

David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action-oriented brand strategies. He has worked with many highly acclaimed and well-respected companies such as Disney, Cadbury's, Blockbuster, Unilever and Egg to help them boost brand and business performance.
His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value.
David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.
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The Brandgym: A Practical Workout for Boosting Brand and Business

The Brandgym: A Practical Workout for Boosting Brand and Business

by Taylor, David

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The Brand Gym: A Practical Workout for Boosting Brand and Business
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The Brand Gym: A Practical Workout for Boosting Brand and Business

by Taylor, David

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780470847107 / 0470847107
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The Brandgym: A Practical Workout for Boosting Brand and Business
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The Brandgym: A Practical Workout for Boosting Brand and Business

by Taylor, David

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The Brand Gym - A Practical Workout For Boosting Brand & Business
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The Brand Gym - A Practical Workout For Boosting Brand & Business

by Taylor,Taylor D.

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