The Iabc Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership Hardcover - 2011 - 2nd Edition
by Tamara Gillis; Iabc
From the rear cover
The IABC Handbook of Organizational Communication
THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today's organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Details
- Title The Iabc Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
- Author Tamara Gillis; Iabc
- Binding Hardcover
- Edition number 2nd
- Edition 2
- Pages 480
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2011-05-03
- ISBN 9780470894064 / 0470894067
- Weight 1.7 lbs (0.77 kg)
- Dimensions 9.3 x 6.1 x 1 in (23.62 x 15.49 x 2.54 cm)
- Library of Congress subjects Communication in organizations - United
- Library of Congress Catalog Number 2011002089
- Dewey Decimal Code 658.45
More Copies for Sale
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
by Gillis
- Used
- good
- Condition
- Used - Good
- Edition
- 2
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 1
- Seller
-
Philadelphia, Pennsylvania, United States
- Item Price
-
A$54.24FREE shipping to USA
Show Details
The Iabc Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Gillis, Tamara; Iabc
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
A$57.37FREE shipping to USA
Show Details
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by IABC, Gillis, Tamara
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
-
A$63.28FREE shipping to USA
Show Details
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by IABC, Gillis, Tamara
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
A$63.28FREE shipping to USA
Show Details
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership (J-B International Association of Business Communicators) [??????] Gillis, Tamara; IABC
by Author
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 1
- Seller
-
Bangkok , Thailand
- Item Price
-
A$131.11A$15.49 shipping to USA
Show Details
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara Gillis
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
A$181.32A$19.29 shipping to USA
Show Details
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
by Gillis
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 3
- Seller
-
Franklin Lakes, New Jersey, United States
- Item Price
-
A$158.10A$6.04 shipping to USA
Show Details
The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e
by Gillis, Tamara
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 2
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
A$199.79A$19.38 shipping to USA
Show Details
The IABC Handbook of Organizational Communication
by IABC Tamara Gillis
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 3
- Seller
-
Woodside, New York, United States
- Item Price
-
A$204.43A$6.18 shipping to USA
Show Details
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
by Gillis, Tamara
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780470894064 / 0470894067
- Quantity Available
- 60
- Seller
-
Victoria, British Columbia, Canada
- Item Price
-
A$223.11A$23.23 shipping to USA