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Big Brands, Big Trouble: Lessons Learned the Hard Way
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Big Brands, Big Trouble: Lessons Learned the Hard Way Paperback - 2002

by Jack Trout


First line

Long ago and far away, I started my career at General Electric.

Details

  • Title Big Brands, Big Trouble: Lessons Learned the Hard Way
  • Author Jack Trout
  • Binding Paperback
  • Edition Reprint
  • Pages 223
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date November 1, 2002
  • ISBN 9780471263036 / 0471263036
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 9.16 x 6 x 0.56 in (23.27 x 15.24 x 1.42 cm)
  • Library of Congress Catalog Number 2002265702
  • Dewey Decimal Code 658.827

About the author

JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in thirteen countries. Recognized as a top marketing guru, Trout popularized the idea of "positioning" products in the minds of customers. He is the author of numerous books on the art of marketing, including Differentiate or Die: Survival in Our Era of Killer Competition and A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius, both from Wiley.
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Big Brands, Big Trouble : Lessons Learned the Hard Way
Stock Photo: Cover May Be Different

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

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9780471263036 / 0471263036
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Big Brands, Big Trouble : Lessons Learned the Hard Way
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Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

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Big Brands, Big Trouble : Lessons Learned the Hard Way

Big Brands, Big Trouble : Lessons Learned the Hard Way

by Jack Trout

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Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble: Lessons Learned the Hard Way

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Big Brands, Big Trouble : Lessons Learned the Hard Way
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Big Brands, Big Trouble : Lessons Learned the Hard Way

by Trout, Jack

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ISBN 10 / ISBN 13
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John Wiley & Sons, New York, NY, 2001. First Edition. Softcover. As New. Size: 8mo - over 7 3/4" - 9 3/4" tall. 223 pp. Pages are tight and clean. Remainder mark on edge. Cover has no significant flaws. Quantity Available: 1. Shipped Weight: Under 1 pound. Category: Business, Finance & Marketing; ISBN: 0471263036. ISBN/EAN: 9780471263036. Pictures of this item not already displayed here available upon request. Inventory No: 113111. . 9780471263036
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Big Brands Big Trouble: Lessons Learned the Hard Way

by Trout, Jack

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