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The Pdma Handbook of New Product Development
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The Pdma Handbook of New Product Development Hardcover - 2004

by Kenneth B. Kahn (Editor)


First line

Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation.

Details

  • Title The Pdma Handbook of New Product Development
  • Author Kenneth B. Kahn (Editor)
  • Binding Hardcover
  • Edition 2nd
  • Pages 640
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date October 8, 2004
  • Illustrated Yes
  • ISBN 9780471485247 / 0471485241
  • Weight 2.26 lbs (1.03 kg)
  • Dimensions 9.28 x 6.28 x 1.34 in (23.57 x 15.95 x 3.40 cm)
  • Library of Congress subjects New products - United States - Management, Product management - United States
  • Library of Congress Catalog Number 2004002261
  • Dewey Decimal Code 658.575

About the author

KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana--Champaign who teaches, researches, and consults in new product development.
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The PDMA Handbook of New Product Development

The PDMA Handbook of New Product Development

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The PDMA Handbook of New Product Development

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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

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The PDMA Handbook of New Product Development
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The PDMA Handbook of New Product Development

by Kenneth B. Kahn

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The PDMA Handbook of New Product Development, Second Edition
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The PDMA Handbook of New Product Development, Second Edition

by Kahn, Kenneth B. [Editor]

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The PDMA Handbook of New Product Development Kahn, Kenneth B.
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In overall good condition, no pages missing. Shipping can take between 2-6weeks for international deliveries. Hardback copies may or may not have dust jackets, please get in contact for more information.
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