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Advocacy Organizations and Collective Action
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Advocacy Organizations and Collective Action Paperback - 2010 - 1st Edition

by Aseem Prakash (Editor); Mary Kay Gugerty (Editor)


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Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfill normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The firm analogy is a useful way of studying advocacy actors because individuals via advocacy NGOs make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well defined constituencies as well as a response to normative or principled concerns.

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  • Title Advocacy Organizations and Collective Action
  • Author Aseem Prakash (Editor); Mary Kay Gugerty (Editor)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2010-11-25
  • Illustrated Yes
  • ISBN 9780521139670 / 0521139678
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
  • Library of Congress subjects Pressure groups, Social advocacy
  • Library of Congress Catalog Number 2010031214
  • Dewey Decimal Code 322.4
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Paperback / softback. New. Advocacy Organizations and Collective Action outlines a new agenda for the study of advocacy NGOs. Drawing on a collective action perspective, the authors model advocacy organizations as strategic actors operating in policy markets. They suggest that like firms, NGOs' emergence and strategies are influenced by both normative and instrumental concerns.
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