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Cambridge University Press. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Quantitative Models in Marketing Research Paperback - 2010
by Philip Hans Franses; Richard Paap
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- Title Quantitative Models in Marketing Research
- Author Philip Hans Franses; Richard Paap
- Binding Paperback
- Edition Reprint
- Pages 224
- Volumes 1
- Language ENG
- Publisher Cambridge University Press
- Date 2010-06-10
- Features Bibliography
- ISBN 9780521143653 / 0521143659
- Weight 0.8 lbs (0.36 kg)
- Dimensions 9.61 x 6.69 x 0.47 in (24.41 x 16.99 x 1.19 cm)
- Dewey Decimal Code 658.830
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Quantitative Models in Marketing Research
by Franses, Philip Hans/ Paap, Richard
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Cambridge Univ Pr, 2010. Paperback. New. reprint edition. 206 pages. 9.50x6.75x0.50 inches.
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Quantitative Models in Marketing Research
by Philip Hans Franses
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Paperback / softback. New. This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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Quantitative Models in Marketing Research
by Franses, Philip Hans
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