Skip to content

Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research Hardcover - 2001

by Philip Hans Franses; Richard Paap


From the publisher

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

First line

Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of many actual transactions and purchases, that is, revealed preference data.

Details

  • Title Quantitative Models in Marketing Research
  • Author Philip Hans Franses; Richard Paap
  • Binding Hardcover
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2001-08-09
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780521801669 / 0521801664
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.98 x 6.9 x 0.76 in (25.35 x 17.53 x 1.93 cm)
  • Library of Congress subjects Marketing research - Mathematical models
  • Library of Congress Catalog Number 2001025424
  • Dewey Decimal Code 658.830

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2002, Page 99
Back to Top

More Copies for Sale

Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, P.H.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.85
A$24.65 shipping to USA

Show Details

Description:
Cambridge University Press, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780521801669
Item Price
A$4.85
A$24.65 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, P.H. and Paap, R.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.85
A$24.65 shipping to USA

Show Details

Description:
Cambridge University Press, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780521801669
Item Price
A$4.85
A$24.65 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, Philip Hans, Paap, Richard

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$6.03
A$17.30 shipping to USA

Show Details

Description:
Cambridge University Press. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
A$6.03
A$17.30 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, Philip Hans; Paap, Richard

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$25.95
FREE shipping to USA

Show Details

Description:
Cambridge University Press, 2001. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$25.95
FREE shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, Philip Hans; Paap, Richard

  • Used
  • Hardcover
  • first
Condition
Like New
Edition
First Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Cheltenham, Gloucestershire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$53.17
A$44.47 shipping to USA

Show Details

Description:
Cambridge University Press, 2001. First Edition. Hardcover. Like New. Firm, square and tight with sturdy hinges, just showing a few minor rubs and some mild cosmetic wear. Hence a non-text page is stamped 'damaged'. Despite such this book is in nearly new condition. Thus the contents are crisp, fresh and clean; no pen-marks. Offered for sale at a very sensible price.
Item Price
A$53.17
A$44.47 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Philip Hans Franses; Richard Paap

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$68.10
FREE shipping to USA

Show Details

Description:
Cambridge University Press, 2001-08-27. Hardcover. Good.
Item Price
A$68.10
FREE shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, Philip Hans; Paap, Richard

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Potomac, Maryland, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$90.97
A$6.15 shipping to USA

Show Details

Description:
Cambridge University Press, 2001-08-27. Hardcover. Like New. 10x7x0. Book is in like new and unread condition. Clean bright and tight
Item Price
A$90.97
A$6.15 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Philip Hans Franses/ Richard Paap

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
A$138.77
A$19.33 shipping to USA

Show Details

Description:
Cambridge Univ Pr, 2001. Hardcover. New. 206 pages. 9.75x6.75x0.75 inches.
Item Price
A$138.77
A$19.33 shipping to USA
Quantitative Models in Marketing Research

Quantitative Models in Marketing Research

by Philip Hans Franses

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
5
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$144.57
A$19.24 shipping to USA

Show Details

Description:
Hardback. New. This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Item Price
A$144.57
A$19.24 shipping to USA
Quantitative Models in Marketing Research
Stock Photo: Cover May Be Different

Quantitative Models in Marketing Research

by Franses, Philip Hans; Paap, Richard

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780521801669 / 0521801664
Quantity Available
1
Seller
San Diego, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$145.30
A$8.40 shipping to USA

Show Details

Description:
Cambridge University Press, 2001-08-27. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
Item Price
A$145.30
A$8.40 shipping to USA