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Interplay of Influence
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Interplay of Influence Paperback - 1996

by Kathleen Hall Jamieson


From the publisher

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.

Details

  • Title Interplay of Influence
  • Author Kathleen Hall Jamieson
  • Binding Paperback
  • Edition 4th
  • Publisher Wadsworth Publishing Company, Belmont, CA
  • Date July 25, 1996
  • ISBN 9780534514310
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The Interplay of Science, News, Advertising, Politics, and the Mass Media
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The Interplay of Science, News, Advertising, Politics, and the Mass Media

by Jamieson, Kathleen

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NY: Wadsworth. Good; Ex-Library with Markins. 1997. Paperback. 0534514316 . 352 pages .
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Interplay of Influence : News, Advertising, Politics, and the Mass Media
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Interplay of Influence : News, Advertising, Politics, and the Mass Media

by Campbell, Karlyn K., Jamieson, Kathleen H

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Interplay of Influence : News, Advertising, Politics, and the Mass Media
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Interplay of Influence : News, Advertising, Politics, and the Mass Media

by Campbell, Karlyn K., Jamieson, Kathleen H

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Interplay of Influence: News, Advertising, Politics, and the Mass Media
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Interplay of Influence: News, Advertising, Politics, and the Mass Media

by Kathleen Hall Jamieson; Karlyn Kohrs Campbell

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Interplay of Influence: News, Advertising, Politics, and the Mass Media
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Interplay of Influence: News, Advertising, Politics, and the Mass Media

by Jamieson, Kathleen Hall, Campbell, Karlyn Kohrs

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Wadsworth Publishing. Used - Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Interplay of Influence: News, Advertising, Politics, and the Mass Media
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Interplay of Influence: News, Advertising, Politics, and the Mass Media

by Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

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  • Paperback
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Wadsworth Publishing, 1996-07-25. Paperback. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes very good-used book
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