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Mass Media Research An Introduction
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Mass Media Research An Introduction Hardcover - 1999

by Roger D. Wimmer; Joseph R. Dominick


From the publisher

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

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  • Title Mass Media Research An Introduction
  • Author Roger D. Wimmer; Joseph R. Dominick
  • Binding Hardcover
  • Edition 6th
  • Pages 448
  • Publisher Wadsworth Pub Co, New York
  • Date July 12, 1999
  • ISBN 9780534560072
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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism)
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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism)

by Wimmer, R.D. & Dominick, J.R.

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Mass Media Research: An Introduction
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Mass Media Research: An Introduction

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Mass Media Research: An Introduction

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Mass Media Research : An Introduction
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Mass Media Research : An Introduction

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Mass Media Research : An Introduction

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Mass Media Research : An Introduction

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Mass Media Research: An Introduction
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Mass Media Research: An Introduction

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Mass Media Research: An Introduction, 6th
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by Wimmer, Roger D.;Dominick, Joseph R

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