Skip to content

S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales Leads for Bottom-Line Success Hardcover - 2001

by Russell M. Kern


From the publisher

This text presents aprogramme designed to boost business-to-business direct marketing response rates and converting sales leads into a steady stream of revenue. Kern details how to implement a successful sales lead generation campaign by following his S.U.R.E.-fire programme. The emphasis is placed on strategic planning, conducting appropriate market research, developing customer relationships, recognizing and acting upon sales opportunities, and successfully executing a sales lead campaign and measuring the results.

First line

Strategic planning is one of the most-discussed aspects of business marketing.

Details

  • Title S.U.R.E.-Fire Direct Response Marketing Managing Business-to-Business Sales Leads for Bottom-Line Success
  • Author Russell M. Kern
  • Binding Hardcover
  • Edition First Edition
  • Pages 236 x 190mm 304 pages
  • Publisher McGraw-Hill, New York
  • Date March 9, 2001
  • ISBN 9780658006227
Back to Top

More Copies for Sale

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$6.93
A$6.18 shipping to USA

Show Details

Description:
McGraw-Hill. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Item Price
A$6.93
A$6.18 shipping to USA
S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Kern, Russell

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.82
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
A$9.82
FREE shipping to USA
S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Kern, Russell

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.82
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
A$9.82
FREE shipping to USA
S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Kern, Russell

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.82
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
A$9.82
FREE shipping to USA
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Memphis, Tennessee, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.85
FREE shipping to USA

Show Details

Description:
McGraw-Hill, 2001-03-09. Hardcover. New. 7x0x9.
Item Price
A$9.85
FREE shipping to USA
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Kingwood, Texas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.85
FREE shipping to USA

Show Details

Description:
McGraw-Hill, 2001-03-09. hardcover. New. 7x0x9.
Item Price
A$9.85
FREE shipping to USA
S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...

S.U.R.E. - Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell Kern

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$10.66
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, The, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$10.66
FREE shipping to USA
S.U.R.E.-Fire Direct Response Marketing

S.U.R.E.-Fire Direct Response Marketing

by Kern, Russell

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$10.66
FREE shipping to USA

Show Details

Description:
McGraw-Hill Companies, 2001. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$10.66
FREE shipping to USA
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
Ventura, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$11.22
A$6.58 shipping to USA

Show Details

Description:
McGraw-Hill, 2001-03-09. Hardcover. Good. 1.0000 in x 9.3000 in x 7.2000 in. No dust jacket included; black board cover. White streak on the back cover. Prior owner wrote notes in pencil on the first page. Light sporadic notations in pencil throughout the book.
Item Price
A$11.22
A$6.58 shipping to USA
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for...
Stock Photo: Cover May Be Different

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

by Russell M. Kern

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780658006227 / 0658006223
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
A$13.85
FREE shipping to USA

Show Details

Description:
McGraw-Hill, 2001-03-09. Hardcover. Good.
Item Price
A$13.85
FREE shipping to USA