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To Serve God and Wal-Mart: The Making of Christian Free Enterprise
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To Serve God and Wal-Mart: The Making of Christian Free Enterprise Hardcover - 2009 - 1st Edition

by Moreton, Bethany


From the publisher

In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.

While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.

This extraordinary biography of Wal-Mart's world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.

The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).

Details

  • Title To Serve God and Wal-Mart: The Making of Christian Free Enterprise
  • Author Moreton, Bethany
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 392
  • Publisher Harvard University Press, Cambridge
  • Date 05/31/2009
  • ISBN 9780674033221
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To Serve God and Wal-Mart: The Making of Christian Free Enterprise

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Cambridge, Massachusetts: Harvard University Press, 2009. Presumed First Edition, First printing. Hardcover. Very good/Very good. [10], 372, [2] pages. Contains 8 pages of black and white photographs between pages 144 and 145. Full page black and white map of the Ozarks opposite page 1. Also contains Abbreviations in Notes, Notes, Acknowledgments, and Index. Bethany Moreton is a series editor for Columbia University Press's Studies in the History of U.S. Capitalism and the Spring 2020 Heilbroner Fellow in Capitalism Studies at the New School for Social Research in New York. Her first book, To Serve God and Wal-Mart: The Making of Christian Free Enterprise won the Frederick Jackson Turner Prize for best first book in U.S. history, the John Hope Franklin Award for the best book in American Studies, and the Emerging Scholar in the Humanities award from the University of Michigan. She is a founding member of the Tepoztlán Institute for the Transnational History of the Americas and a… Read More
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