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Techno-Ready Marketing: How and Why Your Customers Adopt Technology
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Techno-Ready Marketing: How and Why Your Customers Adopt Technology Hardcover - 2001

by A. Parasuraman; Charles L. Colby; Charles L. Colby (Joint Author)


First line

In an environment transformed by technological change, the best technology solution does not guarantee market success.

Details

  • Title Techno-Ready Marketing: How and Why Your Customers Adopt Technology
  • Author A. Parasuraman; Charles L. Colby; Charles L. Colby (Joint Author)
  • Binding Hardcover
  • Edition First Printing
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Free Press, US
  • Date April 17, 2001
  • Illustrated Yes
  • ISBN 9780684864945 / 0684864940
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 8.74 x 5.96 x 0.86 in (22.20 x 15.14 x 2.18 cm)
  • Library of Congress subjects Technological innovations - Management, Technological innovations - Marketing
  • Library of Congress Catalog Number 00065457
  • Dewey Decimal Code 658.8
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by A. Parasuraman~Charles L. Colby

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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by Parasuraman,A./Colby,Charles L.

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Free Press, 2001/04/17 00:00:00.000. Hardcover . Good. Parasuraman,A./Colby,Charles L. Techno-Ready Marketing: How And Why Your Customers Adopt Technology Edge and corner wear to dust jacket. Creases to dust jacket. Dust jacket is in good condition. Light edge and corner wear to book. Remainder mark. Pages still clean and tight. Book is in good condition. All U.S. orders shipped with tracking number and e-mail confirmation. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by Charles L. Colby; A. Parasuraman

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Free Press, 2001. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by Colby, Charles L., Parasuraman, A

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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by Colby, Charles L., Parasuraman, A

  • Used
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ISBN 10 / ISBN 13
9780684864945 / 0684864940
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Free Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by A. Parasuraman; Charles L. Colby

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780684864945 / 0684864940
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by A. Parasuraman; Charles L. Colby

  • Used
  • Hardcover
Condition
Used - excellent condition
Binding
Hardcover
ISBN 10 / ISBN 13
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Techno-Ready Marketing
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Techno-Ready Marketing

by Parasuraman, A. And Charles L. Colby

  • Used
  • Hardcover
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ISBN 10 / ISBN 13
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New York: Free Press, 2001. A nice reading copy. Pages are clean and bright. Binding is tight. Book and jacket show some shelfwear. Jacket has been mylared for protection. . First Edition, 1st printing. Hard Cover. Very Good -/Good +. Mylared.
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TECHNO-READY MARKETING: HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY
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TECHNO-READY MARKETING: HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY

by PARASURAMAN, A ; COLBY, CHARLES L ; COLBY, CHARLES L

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Techno-Ready Marketing : How and Why Your Customers Adopt Technology
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

by Parasuraman, A.; Colby, Charles L

  • Used
  • Hardcover
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Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9780684864945 / 0684864940
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Free Press, 2001-04-17. Hardcover. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Fine in Fine dust jacket. First edition.*
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