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How to Win an Election: An Ancient Guide for Modern Politicians
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How to Win an Election: An Ancient Guide for Modern Politicians Hardcover - 2012

by Quintus Tullius Cicero; Philip Freeman (Translator)


From the publisher

A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

From the rear cover

"In his election advice to his brother Marcus, Quintus Cicero shows himself to be a master political strategist with a clear understanding of opposition research, organization, and turnout (though a little weak on message). Fresh, lively, and sharp, this primer provides timeless counsel and a great read for the modern political practitioner."--Karl Rove, former deputy chief of staff and senior advisor to President George W. Bush

"Given the lowly state of politics these days, this ancient Roman handbook on electioneering shows how little has changed. Freeman has done a masterful job of bringing this delightful text into the modern day--so masterful that one might think it was actually a spoof."--Gary Hart, former U.S. senator

"Loaded with down-and-dirty advice on how to sway voters and win office in ancient Rome, this practical campaign handbook offers shameless hints for political hopefuls of any era: making and breaking promises, networking and calling in favors, spreading rumors, appealing to special interests, speechifying, pressing the flesh, and more. Wickedly funny, astute, and timeless!"--Adrienne Mayor, author of The Poison King: The Life and Legend of Mithradates, Rome's Deadliest Enemy

Details

  • Title How to Win an Election: An Ancient Guide for Modern Politicians
  • Author Quintus Tullius Cicero; Philip Freeman (Translator)
  • Binding Hardcover
  • Edition [ Edition: First
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Princeton University Press, Princeton, NJ
  • Date 2012-02-13
  • Features Bibliography, Dust Cover, Glossary, Table of Contents
  • ISBN 9780691154084 / 0691154082
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 6.8 x 4.8 x 0.6 in (17.27 x 12.19 x 1.52 cm)
  • Themes
    • Chronological Period: Ancient (To 499 A.D.)
    • Cultural Region: Italy
    • Interdisciplinary Studies: Classics
  • Library of Congress subjects Political campaigns, Rome - Politics and government
  • Library of Congress Catalog Number 2011034838
  • Dewey Decimal Code 324.720

Media reviews

Citations

  • Christianity Today, 04/01/2012, Page 78
  • New York Review of Books, 11/22/2012, Page 20
  • New York Times Book Review, 08/05/2012, Page 26

About the author

Philip Freeman is the author of many books, including Oh My Gods: A Modern Retelling of Greek and Roman Myths, Alexander the Great, and Julius Caesar (all Simon & Schuster). He received his PhD from Harvard University and holds the Qualley Chair of Classical Languages at Luther College in Decorah, Iowa.
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How To Win An Election: An Ancient Guide for Modern Politicians. [hardcover].
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How To Win An Election: An Ancient Guide for Modern Politicians. [hardcover].

by [Cicero, Quintus Tullius]. (Freeman, Philip, translator).

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How to Win an Election : An Ancient Guide for Modern Politicians

How to Win an Election : An Ancient Guide for Modern Politicians

by Quintus Tullius Cicero

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ISBN 10 / ISBN 13
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