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Submit Now Designing Persuasive Websites
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Submit Now Designing Persuasive Websites Paperback - 2002 - 1st Edition

by Andrew Chak


From the publisher

This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

First line

This book is about persuading visitors at your web site to do what you want them to do.

Details

  • Title Submit Now Designing Persuasive Websites
  • Author Andrew Chak
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 368
  • Language ENG
  • Publisher New Riders Press, Boston
  • Date September 20, 2002
  • ISBN 9780735711709

About the author

Andrew Chak is an award-winning Information Architect and User Experience Designer based in Toronto. His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans was voted one of the top ten best by attendees.

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