Description:
Free Press, 2002-09-10. Paperback. Like New.
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The New Market Leaders: Who's Winning and How in the Battle for Customers Paperback - 2002
by Fred Wiersema
From the coauthor of the #1 bestseller "The Discipline of Market Leaders" comes a revelatory, in-depth look at what truly sets apart the winners in the new economy, along with the practical strategies that lead to success.
Summary
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
First line
The idea for this book originated during a World Economic Forum summit meeting in 1996.
Details
- Title The New Market Leaders: Who's Winning and How in the Battle for Customers
- Author Fred Wiersema
- Binding Paperback
- Edition First Edition
- Pages 272
- Volumes 1
- Language ENG
- Publisher Free Press, New York, NY, U.S.A.
- Date 2002-09-10
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- ISBN 9780743204668 / 0743204662
- Weight 0.57 lbs (0.26 kg)
- Dimensions 8.54 x 5.44 x 0.71 in (21.69 x 13.82 x 1.80 cm)
-
Themes
- Theometrics: Secular
- Library of Congress Catalog Number 2002033454
- Dewey Decimal Code 658.812
Excerpt
About the author
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New Market Leaders : Who's Winning and How in the Battle for Customers
by Fred Wiersema
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The New Market Leaders: Who's Winning and How in the Battle for Customers
by Wiersema, Fred
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Free Pr, 2002. Paperback. New. reprint edition. 274 pages. 8.25x5.50x0.50 inches.
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The New Market Leaders: Who's Winning and How in the Battle for Customers
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New Market Leaders
by Fred Wiersema
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Paperback / softback. New. From the coauthor of the #1 bestseller "The Discipline of Market Leaders" comes a revelatory, in-depth look at what truly sets apart the winners in the new economy, along with the practical strategies that lead to success.
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The New Market Leaders: Who's Winning and How in the Battle for Customers
by Wiersema, Fred
- Used
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- ISBN 10 / ISBN 13
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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The New Market Leaders: Who's Winning and How in the Battle for Customers
by Wiersema, Fred
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- Paperback
- ISBN 10 / ISBN 13
- 9780743204668 / 0743204662
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Free Press, 2002-09-10. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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