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Adland A Global History of Advertising Hardcover - 2007
by Mark Tungate
Summary
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Details
- Title Adland A Global History of Advertising
- Author Mark Tungate
- Binding Hardcover
- Edition INTERNATIONAL ED
- Pages 278
- Language ENG
- Publisher Kogan Page, London
- Date August 1, 2007
- ISBN 9780749448370
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Adland: A Global History of Advertising
by Tungate, Mark
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Kogan Page, 2007. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Kogan Page, Limited, 2007. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Adland: A Global History of Advertising
by Mark Tungate
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Adland : A Global History of Advertising
by Tungate, Mark
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- Used - Good
- ISBN 10 / ISBN 13
- 9780749448370 / 0749448377
- Quantity Available
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Mishawaka, Indiana, United States
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Kogan Page, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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