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Adland A Global History of Advertising
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Adland A Global History of Advertising Hardcover - 2007

by Mark Tungate


Summary

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Details

  • Title Adland A Global History of Advertising
  • Author Mark Tungate
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 278
  • Language ENG
  • Publisher Kogan Page, London
  • Date August 1, 2007
  • ISBN 9780749448370

About the author


Mark Tungate is a journalist specializing in media, marketing, and communication. Based in Paris, he is a frequent contributor to leading advertising journals, magazines, and conferences. He is the author of Fashion Brands and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.
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Adland: A Global History of Advertising
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Adland: A Global History of Advertising

by Tungate, Mark

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Adland: A Global History of Advertising

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Adland : A Global History of Advertising

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Adland: A Global History of Advertising

Adland: A Global History of Advertising

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Adland: A Global History of Advertising
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Adland: A Global History of Advertising

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Adland : A Global History of Advertising
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Adland : A Global History of Advertising

by Tungate, Mark

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