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The Conversation Company: Boost Your Business Through Culture, People and Social
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The Conversation Company: Boost Your Business Through Culture, People and Social Media Paperback - 2012

by Steven Van Belleghem

A work aimed at helping organizations become a business in which people are the key driver of growth, and includes case studies of Disney, Kodak, Nokia, Unilever, Zappos and Microsoft.


From the publisher

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Details

  • Title The Conversation Company: Boost Your Business Through Culture, People and Social Media
  • Author Steven Van Belleghem
  • Binding Paperback
  • Edition International Ed
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Date 2012-05-29
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780749464738 / 0749464739
  • Weight 0.96 lbs (0.44 kg)
  • Dimensions 9.15 x 6.25 x 0.78 in (23.24 x 15.88 x 1.98 cm)
  • Library of Congress subjects Customer relations, Marketing - Social aspects
  • Library of Congress Catalog Number 2012000161
  • Dewey Decimal Code 658.802

Media reviews

Citations

  • Foreword, 06/27/2012, Page 0

About the author

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.
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The Conversation Company: Boost Your Business through Culture, People and Social Media
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The Conversation Company: Boost Your Business through Culture, People and Social Media

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