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The 20 PS of Marketing: A Complete Guide to Marketing Strategy
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The 20 PS of Marketing: A Complete Guide to Marketing Strategy Paperback - 2013

by David Pearson


Details

  • Title The 20 PS of Marketing: A Complete Guide to Marketing Strategy
  • Author David Pearson
  • Binding Paperback
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2013-12-31
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780749471064 / 0749471069
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 9.21 x 6.14 x 0.7 in (23.39 x 15.60 x 1.78 cm)
  • Library of Congress subjects Marketing, Marketing - Management
  • Library of Congress Catalog Number 2013033896
  • Dewey Decimal Code 658.802

Media reviews

Citations

  • Choice, 07/01/2014, Page 0

About the author

David Pearson has spent over 40 years defining marketing strategy and has worked for multinationals, start-ups and brands such as Sony, Procter & Gamble, Mars, Pillsbury and Pentland. He is the only person in the UK to have received the following honours: Fellow of the Marketing Society, Fellow of the Royal Society of Arts, Fellow of the Chartered Institute of Marketing, Elected to the Marketing Hall of Fame, Member of the Marketing Group of Great Britain and Liveryman of the Worshipful Company of Marketors.
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by Pearson

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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by Pearson, D.

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The 20 PS of Marketing: A Complete Guide to Marketing Strategy
Stock Photo: Cover May Be Different

The 20 PS of Marketing: A Complete Guide to Marketing Strategy

by Pearson, David

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ISBN 10 / ISBN 13
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The 20 Ps of Marketing : A Complete Guide to Marketing Strategy

The 20 Ps of Marketing : A Complete Guide to Marketing Strategy

by David Pearson

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The 20 Ps of Marketing : A Complete Guide to Marketing Strategy
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The 20 Ps of Marketing : A Complete Guide to Marketing Strategy

by Pearson, David

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ISBN 10 / ISBN 13
9780749471064 / 0749471069
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by Pearson, David

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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
Stock Photo: Cover May Be Different

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by Pearson, David

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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

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ISBN 10 / ISBN 13
9780749471064 / 0749471069
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by Pearson, David

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  • Paperback
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ISBN 10 / ISBN 13
9780749471064 / 0749471069
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