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The CIM Marketing Dictionary
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The CIM Marketing Dictionary Paperback - 1998

by Norman Hart; John Stapleton


From the publisher

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

First line

A la carte The practice of choosing a range of creative and marketing services from ad hoc suppliers for a fee rather than having just one central source, e.g. and advertising agency.

Details

  • Title The CIM Marketing Dictionary
  • Author Norman Hart; John Stapleton
  • Binding Paperback
  • Edition 5th Edition
  • Pages 332
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Oxford
  • Date March 24, 1998
  • ISBN 9780750623469 / 0750623462
  • Weight 1.34 lbs (0.61 kg)
  • Dimensions 8.5 x 5.44 x 0.74 in (21.59 x 13.82 x 1.88 cm)
  • Dewey Decimal Code 658.800
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The CIM Marketing Dictionary, Fifth Edition

The CIM Marketing Dictionary, Fifth Edition

by Hart, Norman A.

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The CIM Marketing Dictionary
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The CIM Marketing Dictionary

by Hart, Norman, Stapleton, John

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The CIM Marketing Dictionary, Fifth Edition [Paperback] Hart, Norman A
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The CIM Marketing Dictionary, Fifth Edition [Paperback] Hart, Norman A

by Hart, Norman A

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The CIM Marketing Dictionary

The CIM Marketing Dictionary

by Norman A Hart

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The CIM Marketing Dictionary

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The CIM Marketing Dictionary
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The CIM Marketing Dictionary

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The CIM Marketing Dictionary (Marketing Series)
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The CIM Marketing Dictionary (Marketing Series)

by Norman Hart, John Stapleton

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