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Product Planning Essentials
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Product Planning Essentials Hardcover - 2000

by Kenneth B. Kahn


From the publisher

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

First line

Companies represent themselves in the marketplace by way of their offerings.

Details

  • Title Product Planning Essentials
  • Author Kenneth B. Kahn
  • Binding Hardcover
  • Edition [ Edition: first
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2000-09-27
  • Features Table of Contents
  • ISBN 9780761919988 / 0761919988
  • Weight 1.04 lbs (0.47 kg)
  • Dimensions 9.5 x 6.04 x 0.75 in (24.13 x 15.34 x 1.91 cm)
  • Library of Congress subjects New products, Production planning
  • Library of Congress Catalog Number 00009514
  • Dewey Decimal Code 658.575

Media reviews

Citations

  • Choice, 05/01/2001, Page 1667
  • Scitech Book News, 03/01/2001, Page 172
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Product Planning Essentials
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Product Planning Essentials

by Kahn, Kenneth B

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ISBN 10 / ISBN 13
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Product Planning Essentials
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Product Planning Essentials

by Kahn, Kenneth B

  • Used
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ISBN 10 / ISBN 13
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SAGE Publications, Inc, 2000. First Edition. Hardcover. Very Good/No Jacket as Issued. 6x0x9. Light wear and rubbing on the covers. A small dent on the top edges near the corner. SAGE Publications, Inc, 2000. Hardcover First Edition,First Printing. The book condition is Very Good.
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Product Planning Essentials
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Product Planning Essentials

by Kahn, Kenneth B

  • Used
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Hardcover
ISBN 10 / ISBN 13
9780761919988 / 0761919988
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Product Planning Essentials
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Product Planning Essentials
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Product Planning Essentials

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