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The Survey Handbook
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The Survey Handbook Paperback - 2002

by Arlene G. Fink


From the publisher

"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."

--Gerald Albaum, University of Oregon, review in Journal of Marketing Research

New to this edition:

  • The characteristics and uses of qualitative surveys
  • The steps in a content analysis of qualitative data
  • Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
  • The main components of an informed consent form

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Details

  • Title The Survey Handbook
  • Author Arlene G. Fink
  • Binding Paperback
  • Edition 2nd
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, Thousand Oaks, California, U.S.A.
  • Date October 22, 2002
  • Illustrated Yes
  • ISBN 9780761925804 / 0761925805
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 8.9 x 5.74 x 0.47 in (22.61 x 14.58 x 1.19 cm)
  • Library of Congress subjects Social surveys, Health surveys
  • Library of Congress Catalog Number 2002012405
  • Dewey Decimal Code 300.723
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The Survey Handbook
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The Survey Handbook
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The Survey Handbook

by Fink, Arlene G

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ISBN 10 / ISBN 13
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The Survey Handbook
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The Survey Handbook

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The Survey Handbook 2nd edition

by Fink, Arlene G

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