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The Co-Creation Paradigm
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The Co-Creation Paradigm Hardcover - 2014

by Venkat Ramaswamy; Kerimcan Ozcan


Details

  • Title The Co-Creation Paradigm
  • Author Venkat Ramaswamy; Kerimcan Ozcan
  • Binding Hardcover
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher Stanford Business Books
  • Date 2014-04-09
  • Features Bibliography, Dust Cover, Index
  • ISBN 9780804789158 / 0804789150
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.24 x 6.4 x 0.99 in (23.47 x 16.26 x 2.51 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Business networks, Relationship marketing
  • Library of Congress Catalog Number 2013043601
  • Dewey Decimal Code 658.575

Media reviews

Citations

  • Choice, 09/01/2014, Page 125

About the author

Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at www.cocreationparadigm.com.
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The Co-Creation Paradigm

The Co-Creation Paradigm

by Ozcan, Kerimcan

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Hardback. New. Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more-win more" outcomes in the private, public, and social sector.
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The Co-creation Paradigm
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The Co-creation Paradigm

by Ramaswamy, Venkat/ Ozcan, Kerimcan

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ISBN 10 / ISBN 13
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The Co-Creation Paradigm
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The Co-Creation Paradigm

by Ramaswamy, Venkat

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The Co-Creation Paradigm
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The Co-Creation Paradigm

by Ramaswamy, Venkat

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