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The Father of Spin: Edward L. Bernays and the Birth of Public Relations Paperback - 2002
by Larry Tye; Deborah Brody (Editor)
Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.
Details
- Title The Father of Spin: Edward L. Bernays and the Birth of Public Relations
- Author Larry Tye; Deborah Brody (Editor)
- Binding Paperback
- Edition Reprint
- Pages 304
- Volumes 1
- Language ENG
- Publisher St. Martins Press-3PL, New York
- Date 2002-09-01
- Illustrated Yes
- ISBN 9780805067897 / 0805067892
- Weight 0.8 lbs (0.36 kg)
- Dimensions 8.4 x 5.4 x 0.9 in (21.34 x 13.72 x 2.29 cm)
- Library of Congress subjects Bernays, Edward L., Public relations consultants - United States
- Library of Congress Catalog Number 2001024223
- Dewey Decimal Code B
Media reviews
Citations
- New York Times, 09/15/2002, Page 28
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin : Edward L. Bernays and the Birth of Public Relations
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Picador, 2002. Paperback. Very Good. Disclaimer:May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations
by Tye, Larry
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
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The Father of Spin : Edward L. Bernays and the Birth of Public Relations
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The Father of Spin : Edward L. Bernays and the Birth of Public Relations
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Paperback / softback. New. Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
by Tye, Larry
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