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Visual Marketing: From Attention to Action
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Visual Marketing: From Attention to Action Hardcover - 2007 - 1st Edition

by Michel Wedel (Editor); Rik Pieters (Editor)


From the publisher

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.

Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

Details

  • Title Visual Marketing: From Attention to Action
  • Author Michel Wedel (Editor); Rik Pieters (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Psychology Press
  • Date 2007-09-01
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780805862928 / 0805862927
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 9.27 x 6.36 x 0.94 in (23.55 x 16.15 x 2.39 cm)
  • Library of Congress subjects Visual perception, Advertising - Psychological aspects
  • Library of Congress Catalog Number 2007016046
  • Dewey Decimal Code 658.8

About the author

Michel Wedel is Distinguished University Professor and PepsiCo Chair in Consumer Science at University of Maryland.

Rik Peters is Professor at Department of Marketing, Tilberg School of Economics and Management.

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Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)
Stock Photo: Cover May Be Different

Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)

by Wedel, Michel [Editor]; Pieters, Rik [Editor];

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Visual Marketing: From Attention to Action
Stock Photo: Cover May Be Different

Visual Marketing: From Attention to Action

by Wedel, Michel (Editor)/ Pieters, Rik (Editor)

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780805862928 / 0805862927
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2
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Description:
Psychology Pr, 2007. Hardcover. New. 1st edition. 307 pages. 9.00x6.50x1.00 inches.
Item Price
A$332.41
A$19.35 shipping to USA