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The Opinion Makers: An Insider Exposes the Truth Behind the Polls
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The Opinion Makers: An Insider Exposes the Truth Behind the Polls Paperback - 2009

by David W. Moore

A former senior editor at the Gallup Poll exposes how pollsters don't report public opinion, they manufacture it.


Details

  • Title The Opinion Makers: An Insider Exposes the Truth Behind the Polls
  • Author David W. Moore
  • Binding Paperback
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Beacon Press
  • Date 2009-09-01
  • Illustrated Yes
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780807042335 / 0807042331
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 8.5 x 5.5 x 0.5 in (21.59 x 13.97 x 1.27 cm)
  • Library of Congress subjects Public opinion - United States, Press and politics - United States
  • Dewey Decimal Code 303.380

Media reviews

You will never regard political polls the same after reading David W. Moore's devastating inside account of their severe limitations and misapplications. This book should be required reading for journalists, political junkies, students, scholars, and citizens. —Robert W. McChesney, author of The Political Economy of Media

"In this succinct and damning critique of the pitfalls of public opinion reporting, Moore, former senior editor of the Gallup Poll, argues that today's polls report the whims rather than the will of the people. … Keen and witty throughout."—Publishers Weekly

"A powerful argument that polls do not merely misinform us but pose a genuine, if subtle, threat to our democracy."—Mark Crispin Miller

"The Opinion Makers is the most important book about the making of polls and public opinion that I have read. The account of how news stories drive polls should make us stop and ask whether the close relationship between the newsroom and polling operations is perhaps a bit too close. A must read."—W. Lance Bennett, director, Center for Communication and Civic Engagement, University of Washington, Seattle

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The Opinion Makers: An Insider Exposes the Truth Behind the Polls

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The Opinion Makers: An Insider Exposes the Truth Behind the Polls

by David W. Moore

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