Description:
New York, NY: Crown Business, 1998. Hard cover. Good in good dust jacket. Sewn binding. Cloth over boards. 240 p. Contains: Illustrations. Audience: General/trade. marketing lessons
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What Were They Thinking?:: Marketing Lessons You Can Learn from Products That Flopped Hardcover - 1998
by Robert McMath; Thomas Forbes (With)
Details
- Title What Were They Thinking?:: Marketing Lessons You Can Learn from Products That Flopped
- Author Robert McMath; Thomas Forbes (With)
- Binding Hardcover
- Edition Illustrated
- Pages 240
- Volumes 1
- Language ENG
- Publisher Crown Business, Westminister, Maryland, U.S.A.
- Date February 17, 1998
- Illustrated Yes
- ISBN 9780812929508 / 0812929500
- Weight 0.9 lbs (0.41 kg)
- Dimensions 8.56 x 5.77 x 0.91 in (21.74 x 14.66 x 2.31 cm)
- Library of Congress Catalog Number 97-20804
- Dewey Decimal Code 658.802
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by McMath, Robert, and Forbes, Thomas
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- 9780812929508 / 0812929500
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What Were They Thinking?
by McMath, Robert
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Crown Business, 1/15/1998 12:00:01 A. hardcover. Good. 0.8000 in x 8.4000 in x 5.9000 in. This is a used book in good condition and may show some signs of use or wear .
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by Robert McMath
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Crown Publishing Group, The, 1998. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by Robert McMath
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- 9780812929508 / 0812929500
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Seattle, Washington, United States
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Crown Publishing Group, The, 1998. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by McMath, Robert
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- 9780812929508 / 0812929500
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Mishawaka, Indiana, United States
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Crown Publishing Group, The. Used - Good. Used book that is in clean, average condition without any missing pages.
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by McMath, Robert
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- ISBN 10 / ISBN 13
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Reno, Nevada, United States
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Crown Publishing Group, The. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
by McMath, Robert
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9780812929508 / 0812929500
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Mishawaka, Indiana, United States
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Crown Publishing Group, The. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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What Were They Thinking?
by Robert McMath
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HOUSTON, Texas, United States
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Crown Business, 1998-01-15. Hardcover. Used: Good.
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What Were They Thinking?
by McMath, Robert
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- 9780812929508 / 0812929500
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Frederick, Maryland, United States
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Crown Business. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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What Were They Thinking?
by McMath, Robert
- Used
- Hardcover
- first
- Condition
- Used - Near Fine in Very Good dust jacket
- Edition
- First Edition; Second Printing
- Binding
- Hardcover
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Harwinton, Connecticut, United States
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Description:
New York: Crown Business. Near Fine in Very Good dust jacket. 1998. First Edition; Second Printing. Hardcover. 0812929500 . Faint rubbing to dayst jacket. ; 1st edition, 2nd printing. Marketing lessons I've learned from over 80,000 New-Product innovations and Idiocies. ; 8.40 X 5.90 X 0.80 inches; 240 pages .
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