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Competitive Strategies in the Pharmaceutical Industry
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Competitive Strategies in the Pharmaceutical Industry Hardcover - 1995

by Robert B. Helms


From the publisher

Explores the pricing of pharmaceutical products in domestic and international markets; forces affecting competition in world markets; how competition affects risks to research and development; and the ways in which cost-effective research and information are used to promote pharmaceuticals.

From the rear cover

The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.

Details

  • Title Competitive Strategies in the Pharmaceutical Industry
  • Author Robert B. Helms
  • Binding Hardcover
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher AEI Press, Washington
  • Date January 1995
  • Illustrated Yes
  • ISBN 9780844738826 / 0844738824
  • Weight 1.73 lbs (0.78 kg)
  • Dimensions 9.24 x 6.48 x 1.25 in (23.47 x 16.46 x 3.18 cm)
  • Library of Congress Catalog Number 95-18401
  • Dewey Decimal Code 338.476
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Competitive Strategies in the Pharmaceutical Industry
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Competitive Strategies in the Pharmaceutical Industry

by Helms, Robert B

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Competitive Strategies in the Pharmaceutical Industry
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Competitive Strategies in the Pharmaceutical Industry

by Helms, Robert B

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ISBN 10 / ISBN 13
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Competitive Strategies in the Pharmaceutical Industry
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Competitive Strategies in the Pharmaceutical Industry

by Robert B. Helms

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Competitive Strategies in the Pharmaceutical Industry
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Competitive Strategies in the Pharmaceutical Industry

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by Helms, Robert B

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