Standing Room Only Hardcover - 1997
by Philip Kotler; Joanne Scheff (With)
From the rear cover
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.
Details
- Title Standing Room Only
- Author Philip Kotler; Joanne Scheff (With)
- Binding Hardcover
- Edition [ Edition: first
- Pages 560
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date 1997-01
- ISBN 9780875847375 / 0875847374
- Weight 2.35 lbs (1.07 kg)
- Dimensions 9.3 x 8 x 1.7 in (23.62 x 20.32 x 4.32 cm)
- Library of Congress subjects Performing arts - Marketing
- Library of Congress Catalog Number 96010225
- Dewey Decimal Code 791.069
Media reviews
Citations
- Booklist, 12/01/1996, Page 637
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Standing Room Only: Strategies for Marketing the Performing Arts
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Standing Room Only : Strategies for Marketing the Performing Arts
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