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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design Paperback - 2022
by Robin Landa
Details
- Title Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
- Author Robin Landa
- Binding Paperback
- Pages 194
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2022-06-02
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9781032137797 / 1032137797
- Weight 0.75 lbs (0.34 kg)
- Dimensions 8.9 x 5.9 x 0.4 in (22.61 x 14.99 x 1.02 cm)
- Library of Congress subjects Advertising, Creative ability in business
- Library of Congress Catalog Number 2021057002
- Dewey Decimal Code 650.1
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Strategic Creativity: a Business Field Guide to Advertising, Branding, and Design
by Landa, Robin
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Paperback - text appears clean and unmarked, binding is square and tight, covers are clean but for a vey small crease on lower back corner -- Dependable seller since 1994, daily shipping with tracking from our brick and mortar store in Madison, Wisconsin.
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
by Robin Landa
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Paperback / softback. New. The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations - and covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of…
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
by Landa, Robin
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
by Landa, Robin
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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
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- Paperback
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