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Scenario Thinking
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Scenario Thinking Paperback - 2018

by R. Bradley MacKay; Peter McKiernan


From the publisher

This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.

Details

  • Title Scenario Thinking
  • Author R. Bradley MacKay; Peter McKiernan
  • Binding Paperback
  • Pages 75
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2018-10-04
  • ISBN 9781108469005 / 1108469000
  • Weight 0.3 lbs (0.14 kg)
  • Dimensions 9 x 6 x 0.19 in (22.86 x 15.24 x 0.48 cm)
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Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)
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Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

by R. Bradley MacKay (Author), Peter McKiernan (Author)

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Scenario Thinking: A Historical Evolution of Strategic Foresight
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Scenario Thinking: A Historical Evolution of Strategic Foresight

by R. Bradley MacKay , Peter McKiernan

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Scenario Thinking: A Historical Evolution of Strategic Foresight
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Scenario Thinking: A Historical Evolution of Strategic Foresight

by R. Bradley MacKay , Peter McKiernan

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Scenario Thinking : Infusing Planning with Foresight
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Scenario Thinking : Infusing Planning with Foresight

by MacKay, R. Bradley, McKiernan, Peter

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Scenario Thinking

Scenario Thinking

by Peter (University of Strathclyde) McKiernan

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival rese
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Scenario Thinking: A Historical Evolution of Strategic Foresight

Scenario Thinking: A Historical Evolution of Strategic Foresight

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Paperback / softback. New. Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.
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Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)
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Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

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ISBN 10 / ISBN 13
9781108469005 / 1108469000
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