Content Marketing FD Paperback - 2011 - 1st Edition

Content marketing is an exciting opportunity -- and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.

• Engage them -- discover how to capture the attention of your customers instead of interrupting them

• Add value -- learn to create content that offers your customers an informational benefit

• Go long -- develop and promote blogs, videos, webinars, and more to share content that offers value to your customers

• The short version -- get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more

• Mind your manners -- understand and follow social media etiquette to protect your brand

• Start a conversation -- familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own

• Keep it moving -- analyze the results of your efforts and continually fine-tune your content marketing strategy

Open the book and find:

• How content marketing can benefit and build your brand

• Techniques for breaking through the clutter

• Ways to be sure you're not spamming

• Search engine optimization tricks you can use

• Advice on contributing to other Web sites

• Great free tools to get you started

• A glossary to explain the many terms you'll encounter

• Tips on building relationships

Learn to:

• Develop an online content marketing strategy

• Create content and publish it in long or short form

• Promote your brand through conversations online

• Follow the laws and avoid questionable content