Stock Photo: Cover May Be Different
From the rear cover
Learn to:
- Plan, create, and promote effective white papers
- Pick the perfect style of white paper for your next project
- Manage a white paper project with a 12-step process
Discover how to write great white papers, and use them to boost your business!
White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.
- Get started -- find out what white papers are, who reads them, and whether your company (or client) needs one
- Plan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper
- Master highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
- Tricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers
- Reach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared
Open the book and find:
- Why white papers are called "the king of content"
- The huge opportunity for writers
- Outlines for the three main types of white papers
- More than 40 ways to promote a white paper
- Tips on finding powerful sources
- Ten ways to improve a white paper title
- Advice for white paper designers
- How to use white papers throughout the sales process
Details
- Title White Papers FD
- Author Gordon Graham
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 384
- Volumes 1
- Language ENG
- Publisher For Dummies
- Date 2013-04-08
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781118496923 / 1118496922
- Weight 1.24 lbs (0.56 kg)
- Dimensions 9.29 x 7.42 x 0.77 in (23.60 x 18.85 x 1.96 cm)
- Library of Congress subjects Business writing
- Dewey Decimal Code 808.066
More Copies for Sale
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- Used
- Condition
- UsedGood
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 1
- Seller
-
Lynden, Washington, United States
- Item Price
-
A$8.58FREE shipping to USA
Show Details
Description:
UsedGood. Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
Item Price
A$8.58
FREE shipping to USA
White Papers FD
by Graham, Gordon
- Used
- Very Good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
A$9.51FREE shipping to USA
Show Details
Description:
For Dummies, 2013. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$9.51
FREE shipping to USA
White Papers FD
by Graham, Gordon
- Used
- Acceptable
- Paperback
- Condition
- Used - Acceptable
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
A$9.51FREE shipping to USA
Show Details
Description:
For Dummies, 2013. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$9.51
FREE shipping to USA
White Papers FD
by Graham, Gordon
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 8
- Seller
-
Seattle, Washington, United States
- Item Price
-
A$9.63FREE shipping to USA
Show Details
Description:
For Dummies, 2013. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
A$9.63
FREE shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 3
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
A$13.67FREE shipping to USA
Show Details
Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
A$13.67
FREE shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
A$13.67FREE shipping to USA
Show Details
Description:
Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
A$13.67
FREE shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- Used
- Paperback
- Condition
- Used: Good
- Edition
- 1
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
A$15.42FREE shipping to USA
Show Details
Description:
For Dummies, 2013-04-08. 1. paperback. Used: Good.
Item Price
A$15.42
FREE shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 800
- Seller
-
Fairfax Station, Virginia, United States
- Item Price
-
A$26.27A$6.08 shipping to USA
Show Details
Description:
For Dummies, 2013-04-08. Paperback. New.
Item Price
A$26.27
A$6.08
shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 40
- Seller
-
Benton Harbor, Michigan, United States
- Item Price
-
A$27.09A$6.08 shipping to USA
Show Details
Description:
For Dummies. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!
Item Price
A$27.09
A$6.08
shipping to USA
Stock Photo: Cover May Be Different
White Papers for Dummies
by Graham, Gordon
- Used
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781118496923 / 1118496922
- Quantity Available
- 800
- Seller
-
Fairfax Station, Virginia, United States
- Item Price
-
A$27.52A$6.08 shipping to USA
Show Details
Description:
For Dummies, 2013-04-08. Paperback. Like New.
Item Price
A$27.52
A$6.08
shipping to USA