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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Paperback - 2013 - 1st Edition
by Judy Allen
From the rear cover
"For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
--Lisa Hurley, Editor, Special Events Magazine
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.
In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base--in good times or in bad.
Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:
- Diversify your client base
- Develop niche markets and areas of expertise
- Define and customize your customer service
- Establish a back-up plan for use during downturns
- Solicit sales and develop new business
- Market yourself within your company and in the industry
- Set up your own event planning business
Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients.
Details
- Title Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
- Author Judy Allen
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2013-02
- Features Index
- ISBN 9781118514450 / 1118514459
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.7 x 5.9 x 0.6 in (22.10 x 14.99 x 1.52 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Special events - Planning, Special events industry - Marketing
- Dewey Decimal Code 394.206
About the author
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