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Marketing Research
Stock Photo: Cover May Be Different

Marketing Research Paperback - 2014

by Carl McDaniel; Roger Gates


Details

  • Title Marketing Research
  • Author Carl McDaniel; Roger Gates
  • Binding Paperback
  • Edition [ Edition: tenth
  • Pages 624
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2014-10
  • Illustrated Yes
  • ISBN 9781118808849 / 1118808843
  • Weight 2.33 lbs (1.06 kg)
  • Dimensions 9.8 x 8 x 0.9 in (24.89 x 20.32 x 2.29 cm)
  • Library of Congress subjects Marketing research
  • Library of Congress Catalog Number 2015371017
  • Dewey Decimal Code 658.83

About the author

Carl McDaniel Jr. is a professor at the University of Texas-Arlington.

Dr. Roger Gates is a co-founder of DSS, incorporated in 1982. DSS Research is a research and consulting firm that does a wide range of marketing research for health care organizations including health insurance companies hospitals and medical products companies with a special focus in health and related types insurance.
Dr. Gates holds MBA and Ph.D. degrees from the University of Florida and held faculty positions at the University of Florida (1968-1970) and the University of Texas at Arlington (1970-1994). He taught marketing research, statistics and multivariate analysis to MBA and Ph.D. students.

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Marketing Research
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Marketing Research

by Mcdaniel Jr., Carl

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Marketing Research
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Marketing Research

by McDaniel Jr., C. and Gates, R.

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Paperback
ISBN 10 / ISBN 13
9781118808849 / 1118808843
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Wiley, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781118808849
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Marketing Research
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Marketing Research

by Mcdaniel Jr, C., Gates, R.

  • Used
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Paperback
ISBN 10 / ISBN 13
9781118808849 / 1118808843
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Wiley, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781118808849
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Marketing Research
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Marketing Research

by McDaniel Jr., Carl & Gates, Roger

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Marketing Research

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Marketing Research
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by McDaniel, Carl, Jr.; Roger Gates

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Marketing Research

Marketing Research

by Roger Gates; McDaniel, Carl, Jr.

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