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Launching & Building a Brand for Dummies
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Launching & Building a Brand for Dummies Paperback - 2022

by Amy Will


From the rear cover

Make it, launch it, sell it, and profit!

If you want to grab customers' loyalty and attention, you'll need a brand that packs a wallop. Building & Launching a Brand For Dummies helps you do that with advice on crafting a clear definition of your brand, building a strong brand presence, and engaging with the right audience for your product or service. This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts.

Inside...

  • Craft a solid brand strategy
  • Get your brand on social media
  • Grow an online community
  • Create a viral campaign
  • Build an online community and strategic business partnerships
  • Write copy that makes people want to belong to your tribe

Details

  • Title Launching & Building a Brand for Dummies
  • Author Amy Will
  • Binding Paperback
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher For Dummies
  • Date 2022-01-06
  • Features Index
  • ISBN 9781119748038 / 1119748038
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.1 x 7.3 x 1.1 in (23.11 x 18.54 x 2.79 cm)
  • Library of Congress subjects Brand name products, Trademarks - Design
  • Library of Congress Catalog Number 2021950437
  • Dewey Decimal Code 658.827

About the author

Amy Will launched her first business at just 24 years old, and has since established four successful brands. With a Bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships.

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