The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery Hardcover - 2012
by Christer Holloman
From the rear cover
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
In addition, learn through cases studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza - Director of Strategic Marketing
Aviva by Jan Gooding - Global Brand Director
Dell by Stuart Handley - Communications Director
Evans Cycles by Will Lockie - Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing Manager
Kodak by Madlen Nicolaus - Social Media Manager
Phillips by Hans Notenboom - Global Director B2B Online
Sage by Cath Sheldon - Online PR Specialist
There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http: //www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
From the jacket flap
Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.
Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.
Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals.
For more information please visit http: //www.holloman.info or to discuss possible consulting roles or speaking engagements email him directly: contact@holloman.info.
Details
- Title The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery
- Author Christer Holloman
- Binding Hardcover
- Edition 1st
- Pages 276
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2012
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781119963233 / 1119963230
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.2 x 6.41 x 0.82 in (23.37 x 16.28 x 2.08 cm)
- Library of Congress Catalog Number 2011044310
- Dewey Decimal Code 658.872
More Copies for Sale
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- very good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 4
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
A$1.55A$16.57 shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Waltham, Massachusetts, United States
- Item Price
-
A$1.62A$4.63 shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
HILLSIDE, New Jersey, United States
- Item Price
-
A$2.73A$4.63 shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- Hardcover
- first
- Condition
- Used - Good Condition
- Edition
- [ Edition: first ]
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Blacksburg, Virginia, United States
- Item Price
-
A$5.01A$6.55 shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- Hardcover
- Condition
- Used; Good
- Edition
- 1st
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Milton Keynes , Buckinghamshire, United Kingdom
- Item Price
-
A$6.73A$21.25 shipping to USA
Show Details
The Social Media MBA : Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, United Kingdom
- Item Price
-
A$8.09A$15.42 shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery
by Holloman, Christer
- Used
- very good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
A$10.72FREE shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- Hardcover
- Condition
- Used: Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
A$11.50FREE shipping to USA
Show Details
The Social Media MBA : Your Competitive Edge in Social Media Strategy Development and Delivery
by Holloman, Christer
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
A$17.38FREE shipping to USA
Show Details
The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
by Christer Holloman
- Used
- Hardcover
- Condition
- Used:Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119963233 / 1119963230
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
A$38.50FREE shipping to USA