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Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing Hardcover - 2015

by Martin Christopher; Adrian Payne; David Ballantyne

From the publisher

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Details

  • Title Relationship Marketing
  • Author Martin Christopher; Adrian Payne; David Ballantyne
  • Binding Hardcover
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2015-11-26
  • ISBN 9781138136946 / 1138136948
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.21 x 6.14 x 0.63 in (23.39 x 15.60 x 1.60 cm)
  • Dewey Decimal Code 658.8

About the author

Martin Christopher, Adrian Payne, David Ballantyne

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Relationship Marketing
Stock Photo: Cover May Be Different

Relationship Marketing

by Christopher, Martin; Payne, Adrian; Ballantyne, David

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Routledge, 2015. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Relationship Marketing

Relationship Marketing

by Martin Christopher

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ISBN 10 / ISBN 13
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RELATIONSHIP MARKETING
Stock Photo: Cover May Be Different

RELATIONSHIP MARKETING

by Christopher, Martin/ Payne, Adrian/ Ballantyne, David

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138136946 / 1138136948
Quantity Available
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Exeter, Devon, United Kingdom
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This seller has earned a 3 of 5 Stars rating from Biblio customers.
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A$406.30
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Taylor & Francis, 2015. Hardcover. New. 264 pages. 9.25x6.25x0.71 inches.
Item Price
A$406.30
A$19.24 shipping to USA
RELATIONSHIP MARKETING
Stock Photo: Cover May Be Different

RELATIONSHIP MARKETING

by Christopher, Martin/ Payne, Adrian/ Ballantyne, David

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138136946 / 1138136948
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
A$464.54
A$19.24 shipping to USA

Show Details

Description:
Taylor & Francis, 2015. Hardcover. New. 264 pages. 9.25x6.25x0.71 inches.
Item Price
A$464.54
A$19.24 shipping to USA