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Customer Relationship Management: The Foundation of Contemporary Marketing
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy Paperback - 2016

by Roger J. Baran; Robert J. Galka


Details

  • Title Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
  • Author Roger J. Baran; Robert J. Galka
  • Binding Paperback
  • Edition 2 PAP/PSC
  • Pages 450
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2016-12
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781138919525 / 1138919527
  • Weight 2.42 lbs (1.10 kg)
  • Dimensions 9.9 x 8 x 0.8 in (25.15 x 20.32 x 2.03 cm)
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2016025019
  • Dewey Decimal Code 658.802

About the author

Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA.

Robert J. Galka is an Executive-in-Residence at DePaul University, USA.

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Baran, Roger J

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Customer Relationship Management  The Foundation of Contemporary Marketing  Strategy
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Customer Relationship Management The Foundation of Contemporary Marketing Strategy

by J., Baran, Roger & Robert J. Galka

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Routledge. Very Good. 2016. Paperback. 1138919527 . This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; Height: 9.75 Inches, Length: 7.75 Inches, Weight: 2.40083403318 Pounds, Wid; 456 pages .
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Baran, Roger J.

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Baran, Roger J.; Galka, Robert J

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Baran, Roger J

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

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Customer Relationship Management

Customer Relationship Management

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

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Customer Relationship Management : The Foundation Of Contemporary Marketing Strategy, 2Nd Edition
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CUSTOMER RELATIONSHIP MANAGEMENT: THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY 2ND ED.
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CUSTOMER RELATIONSHIP MANAGEMENT: THE FOUNDATION OF CONTEMPORARY MARKETING STRATEGY 2ND ED.

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