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Modern Competitive Strategy
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Modern Competitive Strategy Paperback - 2015 - 4th Edition

by Gordon Walker; Tammy Madsen


From the publisher

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels--undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Details

  • Title Modern Competitive Strategy
  • Author Gordon Walker; Tammy Madsen
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2015-01
  • ISBN 9781259181207 / 1259181200
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 11 x 8.5 x 1.25 in (27.94 x 21.59 x 3.18 cm)
  • Library of Congress subjects Industrial management, Strategic planning
  • Library of Congress Catalog Number 2014040054
  • Dewey Decimal Code 658.401
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