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The New Business Road Test: What Entrepreneurs and Investors Should Do Before
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The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up Paperback - 2018 - 5th Edition

by John Mullins


Details

  • Title The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up
  • Author John Mullins
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Pages 360
  • Volumes 1
  • Language ENG
  • Publisher FT Publishing International
  • Date 2018-01
  • Illustrated Yes
  • ISBN 9781292208398 / 1292208392
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 9.09 x 6.1 x 0.79 in (23.09 x 15.49 x 2.01 cm)
  • Library of Congress subjects Marketing research, New business enterprises - Planning
  • Library of Congress Catalog Number 2017491562
  • Dewey Decimal Code 658.022

About the author

John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

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The New Business Road Test

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by John Mullins

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