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Introducing Public Relations: Theory and Practice
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Introducing Public Relations: Theory and Practice Paperback - 2011

by Keith Butterick


From the publisher

Thisis your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ?day in the life? examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.

Details

  • Title Introducing Public Relations: Theory and Practice
  • Author Keith Butterick
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date 2011-02
  • Illustrated Yes
  • ISBN 9781412921152 / 1412921155
  • Weight 1.01 lbs (0.46 kg)
  • Dimensions 9.09 x 7.41 x 0.55 in (23.09 x 18.82 x 1.40 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress Catalog Number 2009928025
  • Dewey Decimal Code 659.2
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Introducing Public Relations : Theory and Practice
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Introducing Public Relations : Theory and Practice

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Introducing Public Relations: Theory and Practice
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Introducing Public Relations: Theory and Practice

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Introducing Public Relations: Theory and Practice
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Introducing Public Relations: Theory and Practice

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