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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Hardcover - 2008
by Gerald Zaltman; Lindsay H. Zaltman
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- Title Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
- Author Gerald Zaltman; Lindsay H. Zaltman
- Binding Hardcover
- Edition First Edition
- Pages 230
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date April 22, 2008
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781422121153 / 1422121151
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.23 x 6.44 x 1.05 in (23.44 x 16.36 x 2.67 cm)
- Library of Congress subjects Metaphor, Consumer behavior
- Library of Congress Catalog Number 2007040116
- Dewey Decimal Code 658.834
Media reviews
Citations
- Reference and Research Bk News, 02/01/2009, Page 131
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
by Zaltman, Gerald; Zaltman, Lindsay H.
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Harvard Business Review Press, 2008. Hardcover. Good. Former library book; Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
by Zaltman, Gerald; Zaltman, Lindsay H.
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Harvard Business Review Press, 2008. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
by Gerald Zaltman; Lindsay H. Zaltman
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
by Gerald Zaltman; Lindsay H. Zaltman
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Harvard Business Review Press, 2008. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
by Gerald Zaltman; Lindsay H. Zaltman
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
by Zaltman, Gerald, Zaltman, Lindsay H
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