Green Products: Perspectives on Innovation and Adoption Hardcover - 2011 - 1st Edition

Joo Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph's University's Haub School of Business and Senior Fellow at the University of Pennsylvania's Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro's PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University.

Mauro F. Guilln is the Director of the University of Pennsylvania's Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain. He serves on the World Economic Forum's Global Agenda Council on Emerging Market Multinationals.