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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Storynomics: Story-Driven Marketing in the Post-Advertising World Hardcover - 2018

by Robert McKee; Thomas Gerace


Details

  • Title Storynomics: Story-Driven Marketing in the Post-Advertising World
  • Author Robert McKee; Thomas Gerace
  • Binding Hardcover
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Twelve
  • Date 2018-03-20
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781538727935 / 1538727935
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.1 x 6.3 x 0.9 in (23.11 x 16.00 x 2.29 cm)
  • Library of Congress subjects Storytelling, Marketing
  • Library of Congress Catalog Number 2017042100
  • Dewey Decimal Code 808.23

About the author

Robert McKee, a Fulbright Scholar, is the world's most sought-after lecturer in the art of story. Over the last 30 years, he has mentored screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors. McKee alumni include over 60 Academy Award winners, 200 Academy Award nominees, 200 Emmy Award winners, 1000 Emmy Award nominees, 100 Writers Guild of America Award winners, and 50 Directors Guild of America Award winners.

Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.

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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Storynomics: Story-Driven Marketing in the Post-Advertising World

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Storynomics: Story-Driven Marketing in the Post-Advertising World

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Storynomics : Story-Driven Marketing in the Post-Advertising World

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Storynomics: Story-Driven Marketing in the Post-Advertising World

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Storynomics: Story-Driven Marketing in the Post-Advertising World

by Mckee, Robert

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