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Getting Green Done: Hard Truths from the Front Lines of the Sustainability
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Hardcover - 2009

by Auden Schendler


From the publisher

"Green" has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it's easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We'll only solve our problems if we're realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

Details

  • Title Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution
  • Author Auden Schendler
  • Binding Hardcover
  • Edition 1st
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher PublicAffairs, New York, NY
  • Date 2009-02
  • ISBN 9781586486372 / 1586486373
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 8.6 x 5.98 x 0.99 in (21.84 x 15.19 x 2.51 cm)
  • Library of Congress subjects Sustainable development, Social responsibility of business
  • Library of Congress Catalog Number 2008052266
  • Dewey Decimal Code 338.927

About the author

Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America's highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the L.A. Times, Rock and Ice, and Salon.com, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

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Getting Green Done : Hard Truths from the Front Lines of the Sustainability Revolution

Getting Green Done : Hard Truths from the Front Lines of the Sustainability Revolution

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