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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets Hardcover - 2006
by Hermann Simon; Frank F. Bilstein; Frank Luby
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
First line
TO FIND the most potent symbol of distress in contemporary business management, you need not comb through Chapter 11 filings or the testimony at a high-profile fraud trial.
Details
- Title Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
- Author Hermann Simon; Frank F. Bilstein; Frank Luby
- Binding Hardcover
- Edition 1st edition
- Pages 240
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, New Delhi
- Date April 30, 2006
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781591395263 / 1591395267
- Weight 1.18 lbs (0.54 kg)
- Dimensions 9.54 x 6.54 x 0.91 in (24.23 x 16.61 x 2.31 cm)
- Library of Congress subjects Industrial management, Profit
- Library of Congress Catalog Number 2005037019
- Dewey Decimal Code 658.155
Media reviews
Citations
- Reference and Research Bk News, 08/01/2006, Page 110
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Manage for Profit, Not for Market Share : A Guide to Greater Profits in Highly Contested Markets
by Frank F. Bilstein; Frank Luby; Hermann Simon
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
by Hermann Simon
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
by Hermann Simon, Frank F. Bilstein, Frank Luby
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