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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand Paperback - 2016

by Craig Simpson; Brian Kurtz (With)


From the publisher

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

From the rear cover

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world's greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you'll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

Details

  • Title The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
  • Author Craig Simpson; Brian Kurtz (With)
  • Binding Paperback
  • Edition Paperback
  • Pages 214
  • Volumes 1
  • Language ENG
  • Publisher Entrepreneur Press
  • Date 2016
  • ISBN 9781599185965 / 1599185962
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.5 x 5.4 x 0.6 in (21.59 x 13.72 x 1.52 cm)
  • Library of Congress subjects Advertising, Marketing - Management
  • Library of Congress Catalog Number 2016019781
  • Dewey Decimal Code 659.1

About the author

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR. Brian Kurtz has been a serial direct marketer for almost 35 years and is the driving force behind the Titans of Direct Response Conference. He writes and speaks regularly and consults with leading direct marketing companies and entrepreneurs in a wide variety of categories.
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand with...

The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand with Lessons from the Legends

by Craig Simpson

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand with...

The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand with Lessons from the Legends

by Craig Simpson

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand with Lessons from the Legends

by Craig Simpson

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand
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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand
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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand

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The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand

by Simpson, Craig

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